Tag: data security
The data currency time bomb
Corporations are not only amassing huge amounts of personal data on their customers as never before but also trading that data, frequently without the customer’s knowledge. As yet, the general public is largely unaware of the uses to which their personal information is being put or whose hands it ends up in. At the same time, companies holding the data must tread an increasingly complex regulatory minefield. According to Chris Diebler, Security VP at cybersecurity company DataGrail: “Companies are all terrified of not having enough data as data is the new currency. However, companies need to think seriously about reducing these vast mountains of data. The value of data must be balanced against the cost and security risk of maintaining it." Companies that fail to secure personal data effectively or trade customer data with third parties face considerable potential brand damage when the details are obtained by bad actors and they suffer identity theft or financial fraud as a consequence.
How can companies deal with data overload?
Sanjaya Kumar, MD, is the CEO of cybersecurity company SureShield, Inc. Dr. Kumar has more than 25 years of healthcare compliance, risk management, and security experience. In an exclusive interview with Cyber Intelligence, he outlines the challenge presented by the current environment of data overload and some of the steps organizations should take to mitigate the associated risks from it.
Apple enters GenAI marketplace
Apple has joined Google and Microsoft in launching its own generative artificial intelligence (AI) offering, OpenELM. Apple claims that OpenELM, “a state-of-the-art open language model,” will offer users more accurate and less misleading results than its widely criticized competitors. “OpenELM uses a layer-wise scaling strategy to efficiently allocate parameters within each layer of the transformer model, leading to enhanced accuracy,” says Apple. Apple claims that OpenELM exhibits a 2.36 percent improvement in accuracy compared to its initial predecessor OLMo, while requiring half as many pre-training tokens. So far, Apple has delayed offering modern AI capabilities on its devices, but it is expected that the next version of its operating systems will need to include some unique AI features. The launch of iOS 18 is scheduled for June 10.