Social Media

90 percent of US users mistrust social media

Nine out of 10 US citizens do not trust social media. In some other developed markets, trust in services such as Facebook is even lower. In the UK, only three percent of consumers trust social media services with their personal data, and in Japan, it is only two percent, about one in fifty. Thales 2024 Digital Trust Index, which surveyed 12,426 people worldwide, reports that, while the majority of users mistrust social media and online retail and entertainment services, trust in some other services is far higher. Consumers have much more trust in banking, healthcare, and government services when it comes to sharing their personal data – a universal trend witnessed in all the markets surveyed. Banking services are the most highly trusted with 44 percent of users placing their trust in them. This was closely followed by healthcare with 41 percent and government services with 37 percent.