Tag: cybersecurity acquisition
Google to Test Third-Party Cookies Restrictions by End of 2024 – January 5th
As part of Google's "Privacy Sandbox" initiative, Google Chrome plans to test removing third-party cookies for 1% of its users by the end of 2024. Going against the pleas of Google-focused advertisers, Google's move to remove these third-party cookies used to track user data to build targeted advertiser profiles aims to enhance the web browser's data privacy.
EU Bans Meta’s FB and IG Targeted Advertising – November 2nd
Imposed by the Norwegian Data Protection Authority (DPA), the European Data Protection Board announced its latest extension on the temporary ban of Meta's Facebook and Instagram's targeted advertising for data privacy purposes. The Norwegian DPA explained that Meta apps use content preferences based on user posts and location information to create personalized advertising targeting, which poses a threat to data privacy.