Most organizations have no clear idea of the value of the data they hold on themselves and their customers. According to technology research and consulting firm Gartner, 30 percent of chief data and analytics officers (CDAOs) say that their top challenge is the inability to measure data, analytics, and AI's impact on business outcomes. Gartner also reports that only 22 percent of organizations surveyed have defined, tracked, and communicated business impact metrics for the bulk of their data and analytics (D&A) use cases. “There is a massive value vibe around data, where many organizations talk about the value of data, desire to be data-driven, etc., but there are few who can substantiate it,” said Michael Gabbard, senior director analyst at Gartner.
There is mounting evidence that companies may have been naive in accepting Big Tech’s optimistic assurances that sensitive data can be stored more securely in the cloud than on the company’s own servers. In its latest Attack Surface Threat report, Silicon Valley-based cybersecurity firm Palo Alto Networks reveals that the cloud has now become “the dominant attack surface”, with four out of five security vulnerabilities observed in organizations across all sectors coming from a cloud environment.
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