The reaction of businesses to the introduction of generative AI (GenAI) in the year since the launch of Microsoft-backed ChatGPT is one of increasing suspicion and disappointment.
Over one in four organizations have banned the use of GenAI outright. The majority of companies are now also refusing to trust a technology that has already gained a reputation for making errors and even entirely fabricating information, a failing that is referred to as “hallucinating”.
According to Cisco’s newly-released 2024 Data Privacy Benchmark Study, 68 percent of organizations mistrust GenAI because it gets results wrong and 69 percent also believe it could hurt their company’s legal rights. The study draws on responses from 2,600 privacy and security professionals across 12 geographies.