Cybercrime, which has become a multi-trillion-dollar industry over recent decades, became increasingly sophisticated during 2023, with criminal groups now adopting many of the business practices used by legitimate enterprises. According to a new report from cybersecurity firm, Sophos, leading ransomware gangs now increasingly employ their own internal HR and PR departments.

Far from shying away from the media, as criminals always have in the past, some ransomware gangs have been swift to seize the opportunities it affords them. Some regularly issue press releases and take great pains to forge relationships with individual journalists using the same PR methods as those employed by legitimate corporations. Threat actors also offer Frequently Asked Questions (FAQs) and answers for journalists visiting their leak sites, encouraging reporters to get in touch, give in-depth interviews, and recruit writers, reports Sophos.