Tag: analysts
How to speak to an analyst according to a Gartner pro
Gartner is practically as ubiquitous in tech as the usage of the word “transformative,” and cyber companies pointing to its iconic Hype Cycle to brag about market size and potential is commonplace. Yet, for all of Gartner’s brand recognition, there are still decision-makers who aren’t familiar with why they should even consider engaging with the analyst firm, and many others who inherit contracts with little idea of how to make the most of their significant expenditure. That’s why we caught up with Nancy Shapira-Aronovic, of Gartner, who has worked at the company for more than 11 years and currently serves as Senior Business Development Director. She’s based in Israel and is primarily focused on working with the country’s cybersecurity companies which make up one of the world’s largest cyber ecosystems.